Why Marijuana Marketing Will Be Bigger Than Ever This Year
What a great piece in Adweek: (Quoted below)
The cannabis business had some big wins during this year's election. Now, that's stimulating predictions of major greenback growth along with ever-more sophisticated marketing strategies on the part of cannabis companies.
In November, citizens of four states—California, Massachusetts, Maine and Nevada—voted to approve recreational cannabis usage for adults 21 or over. They join four other states where the drug can be used recreationally: Alaska, Colorado, Oregon and Washington, along with the District of Columbia. Meanwhile, voters in Florida, Arkansas, North Dakota and Montana also approved the legalized use of medical marijuana. All told, 28 states have opened up to medical usage.
Cultivating New Brands
Last week we collaborated with an award-winning cannabis brand, Papa & Barkley on a lifestyle photoshoot. We were lucky to film their amazing topicals and tinctures at a stunning Malibu location.
As part of the shoot we captured a mixology video with the Chefs from Altered Plates.
Stay tuned for video clips from our fun day!
Going for the Gold
We just took home a Gold Communicator Award for our OOH campaign for Spike's Lip Sync Battle.
This was the second season we collaborated with the magical team at Spike on yet another fun project.
Go team!
Going Green
We are thrilled and proud to announce that we have opened our doors to the medical cannabis industry nation-wide. We are here to help startups as well as power players grow, expand and stand out in a highly competitive market. Our goals are to elevate your brand while remaining compliant with legal/packaging/branding standards that are mandated by new legislation.
Art at your fingertips
We are proud to announce our new collaboration:
PLASTIC PALMTREE's founder, Masha Kupets Navarre teamed up with photographer, Steven Lam to launch ARTJECT - a new platform for art events and artist recognition.
THE ARTJECT APP WILL DO THE TEDIOUS WORK OF FINDING AND SORTING ART EVENTS BASED ON YOUR LOCATON SO YOU DON'T HAVE TO.
Click here to follow artject on instagram.
More news about the launch date is coming soon. Stay tuned!
Social media update.
Our latest campaign for MSG's "4 Courses with J.B. Smoove" has hit the streets. The release included digital ads, print ads, New York bus shelters, and New York Subway cars. Here, J.B. Smoove spreads the news about our campaign to his twitter followers and fans:
PSIFF was a hit!
This year, we had the honor of designing the collateral for Palm Springs International Film Festival. The festival opening was a hit!
2014 Davey Awards!
This year we took home two 2014 Davey Awards!
Thank you to Alucia Productions and Jellison Film Gang.
Go green with UWS
We just completed a whiteboard animation and video for Universal Waste Systems. It showcases their unique process and advantages over their competitors.
UWS_overview from Universal Waste Systems Inc. on Vimeo.