As We See It

Key art campaign for As We See It.
Amazon Prime Video.
A coming-of-age dramedy about young adults on the autism spectrum, created by Jason Katims.
Our art explores the theme of “sensory overload”. What if we saw the world through the eyes of our characters? How would it feel?
In collaboration with amazon’s production team, a custom set was created to mimic a living room where the cast would be photographed. We brought in exceptional artist & muralist, Alex Proba to paint the entire set with her signature designed color pattern. The pattern was meant to be all-consuming, overwhelming but approachable & hopeful at the same time. The intention was to transport the viewer into a different mindset, outside their comfort zone. This arresting campaign was photographed by famed photographer Danielle Levitt.
Deliverables included: Print, digital optimization & on-platform, OOH, photoshoot creative direction, set-production consulting, copy writing, sketch concepts, finishing and retouching.

Winner: 3 Clios, Silver Muse Creative Award, 2 Gold Communicator Awards.

Campaign included: Static key art, creative direction, title design, photoshoot art direction, finishing, artist collaboration, original tagline, box art, contributing artist collaboration & management.

 

Los Angeles OOH



Behind the scenes photos: courtesy of Alex Proba.


The Above OOH boards are part of a digital stunt. They feature work by selected artists who are on the autism spectrum: Sarah Dorros, Sarah Davie and Amina Mucciolo. Our team helped research, audition, select and manage two of the artists prior to campaign launch.