FLWR CITY

Brand & communication strategy + packaging design for NY-grown hemp product line FLWR CITY.
The colors chosen represent an earthy rainbow, the flower and key elements are blind embossed to play up the tactile texture of the boxes. Fun fact: when you put two boxes together, they form a complete flower.
Vessels: oil resistant labels.
Outer boxes: Offset printing, heat blind impression. 18pt Neenah folding board uncoated.
Photography by Joseph Saraceno. Printing by Studio On Fire.