One of our favorite aspects of this project was the uniform design. We came up with custom coveralls/jumpsuits for each employee. We called our budtenders “guides” and had each uniform embroidered with the brand logo and the word “guide” on the front. The uniform was inspired by Jackson Pollock and many artists alike who wore coveralls to protect their clothes while creating art.
Another fun highlight was coming up with messaging for the interior murals. The main piece created by @coutobros features our slogan “wish you were here”. Visitors would take a photo in front of it and share on social. We wanted to reach a wide audience on social and create a sense of FOMO & desire to visit this inspiring destination.
Photography by Allana You.