The Artist Tree

Winner: Clio Cannabis, Shortlist. Featured in Forbes.
Our team was tasked with comprehensive branding of an art & community focused cannabis retail location & consumption lounge in West Hollywood, CA. The goal was to create an ultimate destination for community, inspiration and wellness.

Deliverables included: Internal + external brand & communication strategy, tagline, logo refresh, brand identity, copywriting, social media teasers, exterior and interior signage, retail facade design, ideation + copywriting for interior murals and neon signage, uniform design, gift/exit bags, branded swag and shopper totes, cultivation cube branding elements, ATM design, exterior teaser window decals, product signage, creative consulting and more.





One of our favorite aspects of this project was the uniform design. We came up with custom coveralls/jumpsuits for each employee. We called our budtenders “guides” and had each uniform embroidered with the brand logo and the word “guide” on the front. The uniform was inspired by Jackson Pollock and many artists alike who wore coveralls to protect their clothes while creating art.
Another fun highlight was coming up with messaging for the interior murals. The main piece created by @coutobros features our slogan “wish you were here”. Visitors would take a photo in front of it and share on social. We wanted to reach a wide audience on social and create a sense of FOMO & desire to visit this inspiring destination.

Photography by Allana You.